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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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Manufacturer: Wiley
Category: EBooks

List Price: ~~$16.95~~
Buy New: $9.99
You Save: $6.96 (41%)

Avg. Customer Rating: 4.5 out of 5 stars

116 reviews

Format: Kindle Book
Media: Kindle Edition
Number Of Items: 1
Pages: 304

Dewey Decimal Number: 658.872
ASIN: B0014D6LQE

Publication Date: June 4, 2007
Availability: Usually ships in 24 hours

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Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.