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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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Author: David Meerman Scott
Publisher: Wiley
Category: Book

List Price: ~~$16.95~~
Buy New: $9.51
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Avg. Customer Rating: 4.5 out of 5 stars

116 reviews

Media: Paperback
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.4 x 1

ISBN: 0470379286
Dewey Decimal Number: 380
EAN: 9780470379288
ASIN: 0470379286

Publication Date: November 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Also Available In:

•	Hardcover - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•	Audio Download - Do Everything They Tell You Not to Do If You Want to Succeed: Success Is Yours if You Want It (Unabridged)
•	Kindle Edition - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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Editorial Reviews:

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.