Publication Date:June 5, 2007 Availability:Usually ships in 1-2 business days Shipping:International shipping available Condition:Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: W20081201051823Y
Product Description Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
