Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations | 
 enlarge | Author: Stephen M. Kosslyn
Publisher: Oxford University Press, USA
Category: Book
List Price: $19.95
Buy New: $11.30
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Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.2
Dimensions (in): 9.9 x 6.8 x 0.7
ISBN: 0195320697
Dewey Decimal Number: 006.6869
EAN: 9780195320695
ASIN: 0195320697
Publication Date: August 13, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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Product Description
True or False?
Most PowerPoint presentations are:
compelling illuminating informative clear and to the point
Answer: False
Make a change following the principles of Stephen Kosslyn:
a world authority on the visual brain a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
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